Built by People Who Actually Care About Your Growth
We are a small, focused team at SOT Labs — obsessed with one mission: making every Indian local business findable, trustworthy, and growing online.
Why bijnis.xyz Exists
India has over 63 million micro, small, and medium enterprises. Most of them are excellent at what they do — whether it's running a dental clinic in Coimbatore, tailoring suits in Surat, or teaching mathematics in Patna. But the vast majority of them are invisible online.
When Sakshi started bijnis.xyz in 2023, the problem was clear: the tools available for getting online were either too expensive, too technical, or too foreign to Indian market realities. IndiaMART and JustDial put businesses inside someone else's marketplace. DIY website builders required hours of learning. Traditional agencies charged lakhs for basic work.
bijnis.xyz was built to fill that gap — affordable, fast, done-for-you digital presence built specifically for Indian local businesses. A website that's yours, a Google Business Profile that ranks, and a team that actually cares about your results.
The name is deliberate: bijnis — the way "business" sounds in everyday Hindi, the language of India's real economy. The .xyz is for everyone: X-ray clinics, Yoga studios, Zari boutiques. If you have a business, we have the growth engine.
Our Values
Small Business First
Every decision we make is filtered through one question: does this help a small Indian business owner? Not investors, not aggregators — the shop owner, the tutor, the clinic.
Speed That Respects Your Time
Your business can't wait weeks for results. We built our entire process around the 3-day launch — because every day offline is a day your competitor gets found instead.
Transparency Always
No lock-in contracts, no hidden fees, no vague promises. Our 30-day performance guarantee is written into our refund policy — not buried in fine print.
Outcomes, Not Activity
We don't charge you for "posting content" or "running campaigns". We charge you for being found. Rankings, calls, customers — those are the outcomes that matter.
Meet the People Behind bijnis.xyz
A small team. Strong opinions about local SEO. Deep respect for the Indian small business owner.
Sakshi
“Making digital growth accessible to every Indian business”
Work
Founded bijnis.xyz after witnessing talented local business owners across smaller Indian cities who had great products but zero online presence. She leads product vision, customer success, and partnerships — and still personally reviews every onboarding.
Beyond Work
Avid trekker who's completed the Valley of Flowers trail and says the Himalayan foothills remind her why small-town India deserves better digital infrastructure.
Impact
Personally onboarded bijnis.xyz's first 50 customers. The feedback from those conversations still directly shapes the product roadmap today.
Namita
“Turning local businesses into voices their communities trust”
Work
Creates and manages content strategies for bijnis.xyz clients across platforms — building authentic brand voices that feel genuinely local, not corporate-copied.
Beyond Work
Street photographer who documents India's roadside vendors, neighbourhood workshops, and local markets. She believes every small business has a visual story worth telling, and she's out to prove it.
Impact
Manages social presence for 100+ Indian businesses. Her content frameworks help clients average 3× follower growth within the first 90 days.
Pramod
“Helping Indian SMEs see what's possible with the right digital strategy”
Work
Leads outreach and education for Indian SMEs — explaining the visibility gap in plain language and matching every business to the plan that fits their market and budget.
Beyond Work
Lifelong cricket fan and serial visitor to India's tier-2 and tier-3 cities. He believes you can't help a local business without first understanding what "local" actually means in Ranchi, Nashik, or Tiruppur.
Impact
Has personally helped businesses in 40+ Indian cities find their digital footing — from a fish shop in Mangaluru to a chai stall chain in Lucknow. His conviction: every business deserves a fair shot at being found.
Rachit
“Building the tech that makes 3-day launches possible at scale”
Work
Architects and builds the technical backbone of bijnis.xyz — the systems that take customer onboarding and turn it into a live, fast, SEO-optimized website in under three days.
Beyond Work
Open-source contributor and indie game enthusiast. Weekends are split between submitting PRs and attempting Soulslike games. Once built a game in 48 hours at a hackathon — it kind of worked.
Impact
Built the deployment pipeline that achieves 99.9% uptime across all hosted sites and makes a 3-day website launch repeatable at scale. His architecture is why bijnis.xyz can serve hundreds of businesses without missing a beat.
bijnis.xyz is a product of SOT Labs — a technology company building digital infrastructure for India's local economy.
Want to Work With Us?
We're always looking for businesses to help and people to join the mission. Start a conversation on WhatsApp.